The Benefits of Email Marketing
According to research, customers spend 83 percent more on a brand that they’ve received email newsletters from. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign.
Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless, but we’ve narrowed them down to these seven:
1. CUSTOMIZE FOR DIFFERENT AUDIENCES
Personalization is one many benefits to using email marketing. It is much easier to create the appropriate messaging for different types of audiences. While there may be additional costs to consider for printing when customizing bulk orders with different messaging, email allows one to customize messaging for different audiences at no additional charge.
2. SIMPLE AND TIME SAVING DISTRIBUTION
Email marketing is far less labor-intensive than other type of marketing. There is no postage to consider or labeling required for each piece distributed. The person can communicate with thousands on a list or within a certain category in a matter of minutes.
3. TEST EMAILS FOR BETTER RESULTS
There are more opportunities to test different styles of messaging. A person can create multiple messages for an email campaign. The person can test the message in different formats using split testing to see which approach gets the best response from recipients.
4. EMAIL MARKETING IS COST EFFECTIVE
Email campaigns are much more cost-effective than other forms of marketing. Research shows that email campaigns can be up to 20 times more cost-effective than other types of marketing methods. This gives the marketer more of an opportunity to reach more people on a given a budget.
5. BUILDS CUSTOMER LOYALTY
Customer loyalty requires the consumer to have regular interaction with the brand. The cost for marketing to an existing customer can be anywhere between six to 12 times less expensive than any of the other types of marketing. Routine marketing communications with the customer make it possible for the company to build a relationship while driving sales.
6. EMAIL TRACKING AND ANALYTICS
There are better tracking opportunities for a business using this type of marketing. Results are available for most campaigns within 48 hours. The click-throughs, open rates, bounce rates and other key metrics give marketers many ways to track key campaign metrics.
7. EMAIL MARKETING EXPANDS REACH
Email newsletters will have a better reach than traditional marketing methods. Seventy-two percent of email users check their inboxes more than six times a day. Another 92 percent of Internet users have a minimum of one email account. Marketers can reach their target audiences on their phones, mobile devices and PCs with this type of campaign.